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Immediate Media Company poised to reach over 250 million people with PressReader

PressReader

London, UK (March 16, 2015): PressReader, the world’s leading all-you-can-read platform for full-content digital magazines and newspapers, has signed UK magazine publishing giant Immediate Media Company to its content distribution network.

The addition of 30 premium titles to PressReader, including Lonely Planet Traveller, BBC Music and Top Gear, is indicative of Immediate Media’s innovative approach to developing brands across platforms and its pursuit of larger, more engaged audiences.

“Immediate are renowned for producing compelling content that enhances the way people engage with what they love,” said Kevin Curtis, head of mobile apps and partnerships. “Our digital revenues are accelerating and our world-class content is driving this forward across new platforms. PressReader will be an important vehicle to help continue this growth.”

PressReader has been on the forefront of publishing innovation for the past decade, pioneering the all-you-can-read model and offering over 4,000 magazines and newspapers on its platform, with 540 publications from the UK alone.

“We are beyond thrilled to welcome Immediate Media and their high-calibre titles to our growing roster of magazines,” said Nikolay Malyarov, chief content officer at PressReader. “They have received great recognition for their forward-thinking digital vision and we are honoured to have been chosen as a partner on their journey from legacy to legendary.”

Unlike other content distribution solutions with limited content and reach, PressReader delivers publisher’s content to a massive global audience of over 250 million people that have sponsored access to PressReader at over 15,000 hotels, libraries, airports, cruise ships and cafes around the world.

As Immediate Media embarks on the next phase of its high growth strategy, a partnership with PressReader is completely aligned with the company’s overall digital plans, focusing on developing special interest segments in hard-to-reach verticals and driving profitable digital business models.

PressReader

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