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Big Data Drives Crowd-Curated Frictionless Content


Since the “Big Bang” invention of the printing press, magazines and newspapers have evolved at a steady, but tortoise-ly slow pace.  Even the digital and mobile disruptions did little to revolutionize the industry.  Except for a few progressive publishers, most digital publications today are still just PDF-like flat replicas of their printed versions.

In stark contrast is the radical transformation we’ve witnessed in readers – a phenomenon that has taken the industry by storm and propelled new media companies like BuzzFeed, Reddit, Vice, Vox, Medium and most recently, Snapchat into the portfolios of investors and, more importantly, the eyeballs of today’s fickle, yet fastidious news readers.

For the media industry to not merely survive, but thrive in a world where everyone seems to be a publisher, magazine and newspaper executives must rise above the “buzz” and exploit the power of behavioral analytics to attract millennials with a more contemporary presentation format that facilitates frictionless discovery of content curated by the crowd.  Read more here...



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  • PressReader partners with world’s leading hotel operator Accor

    VANCOUVER, CANADA (November 19, 2014) PressReader and global hospitality leader Accor have partnered to provide hotel guests worldwide with a digital all-you-can-read newspaper and magazine service called Accor Press. As the leading innovator in digital press PressReader worked with Accor to develop hotel features into the Accor Press offer, which provides access to more than 3,000 magazines and newspapers. PressReader’s website and mobile app are available in hundreds of thousands of hotel rooms globally, and the Accor partnership increases PressReader’s reach to almost one million hotel rooms.

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    Frankfurt Book Fair announces partnership with PressReader

    Digital publishing industry disruptor to be exclusive News Partner at Frankfurt Book Fair 20 August, 2015 News Releases Frankfurt, Germany (August 20, 2015) – The Frankfurt Book Fair has announced a unique partnership with PressReader, the Canada-based digital media platform. As the exclusive News Partner of the Frankfurt Book Fair (October 14 to 18, 2015), PressReader will provide unlimited digital access to more than 4,000 newspapers and magazines from all over the world to all attendees of the Frankfurt Book Fair. Members of the Frankfurt Book Fair Business Club will receive a special offer of complimentary personal VIP accounts valid for three months after the Fair. Titles include major international, regional and local titles like The Guardian, Vogue, GQ, Corriere della Serra, Rheinische Post, The Washington Post, USA Today, Paris Match, Cosmopolitan Germany, JOY and more.

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    PressReader signs digital distribution deal with Italy’s largest publishing group

    Milan, Italy (August 7, 2015): PressReader, the world’s first and largest all-you-can read magazine and newspaper platform, is pleased to announce its partnership with Italy’s largest publishing company, the Mondadori Group. Mondadori commanded more than 30 per cent of the magazine market in 2014, and is among the leading publishing houses in Europe. Its magazine portfolio is extensive, ranging from lifestyle, health and culture, to news, science and technology. Popular titles include: Chi, TV Sorrisi e Canzoni, Panorama, Donna Moderna, Grazia, TuStyle, Starbene, Il MioPapa, Interni, Casabella, CasaFacile, Sale&Pepe, e Cucina Moderna.

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    Qantas gives customers unparalleled access to thousands of magazines and newspapers

    Sydney, Australia – (May 27, 2015): From The Washington Post and Vogue Italia to Australian metropolitan and regional publications, Qantas customers will soon enjoy access to nearly 4,000 leading titles on the world’s largest newspaper and magazine platform, PressReader. Accessible via the Qantas App, PressReader will enable Qantas customers to download magazines and newspapers in more than 60 languages, from a huge range of local, regional and international titles across 100 countries, prior to their flight.

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    Uber and PressReader redefine the transportation experience at the Cannes Film Festival

    Uber and PressReader redefine the transportation experience at the Cannes Film Festival Riding with Uber just got better, thanks to a new partnership with PressReader. Anyone using Uber during the Cannes Film Festival from May 13 to 24, will receive complimentary digital access to thousands of newspapers and magazines from around the world. Whether passengers want to catch up on news from home with their morning paper or enjoy their favorite fashion or sports magazine, PressReader has something for everyone.

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    Immediate Media Company poised to reach over 250 million people with PressReader

    London, UK (March 16, 2015): PressReader, the world’s leading all-you-can-read platform for full-content digital magazines and newspapers, has signed UK magazine publishing giant Immediate Media Company to its content distribution network. The addition of 30 premium titles to PressReader, including Lonely Planet Traveller, BBC Music and Top Gear, is indicative of Immediate Media’s innovative approach to developing brands across platforms and its pursuit of larger, more engaged audiences.

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    It’s Time for Publishing to Disrupt Itself

    Disruption is a 4-letter word, but not the one you’re thinking of. Yes, it’s hard, but it shouldn’t spell f-e-a-r. Instead it should be seen as a time of immense opportunity in the evolutionary process of every business. Welcome it and exploit its potential and you may find that “something incredible”. Ignore it or fight it and it will bite you in the proverbial butt. But how does the industry disrupt itself? Maybe looking back at how we got here will help move us forward. Let's see...

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