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Print and Digital Living in Harmony

Can print and digital publications live in harmony? We think so. Learn why it's important to create a digital experience that is different than print and how it applies to your overall digital program.

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Three Email Metrics That Publishers Should Track

Want to be an email expert?  There’s some analytics that you should be paying attention to.

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Three Benefits Digital Publications Have Over Websites

Should I have a website or a digital publication? Let's take a look at the benefits of a digital publication.

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A Look Inside the Digital Media Strategies of LeisureMedia360

This month we are sitting down with Jeff Wood, of LeisureMedia360,

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4 Steps to Figuring Out ROI on Digital Content

Whether you’re a publisher looking to drive subscriptions, an association with goals of increasing membership, or an enterprise selling a product, knowing ROI of your campaigns can help you to be more efficient and successful.

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One of our Favorite Nxtbook Digital Publications from March

March digital publications have all been released and we’re highlighting one of our favorites! The one I’d like to share with you is produced by SkillsUSA, a partnership of students, teachers & industry working together to ensure America has a skilled workforce. Their focus is students in the workforce and they produce a quarterly magazine, CHAMPIONS.

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NxtTip! Adding Bookmarks & Notes to a Nxtbook

Ever read an article in your favorite Nxtbook and wished that there was a way to save it by adding a bookmark? How about noting the last item you read in case you can’t finish reading the entire book or make a note to yourself about the content that you just read?

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Marketing or Sales: Who Ranks?

There’s an old adage, you can’t effectively lead or manage what you can’t, won’t or don’t define. When the definition, and roles between sales and marketing are unclear, the result is confused, demotivated team members creating a drain on valuable resources of time, energy and money.

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7 Common Myths About Digital Content

The internet is amazing! It has the ability to connect people of all walks of life, demographics, geographic regions, and beliefs. More than ever you can share your ideas and find like minded people. However, with that comes some mixed messages and insecurities on how we should process all this digital content. Hopefully the myth busters below will help shed some light on the big and vast world of digital content.

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5 Tips to Help Promote Your Next Digital Publication

Picture this. You’ve poured yourself into writing great content, spent hours

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Digital Design Questions Answered With New Publication Release

Digital design evolution continues to be a hot topic as more designers and experts in the industry weigh in on best practices, user experience needs, and design standards. It becomes imperative, for publishers and designers to continuously seek out examples of good design, and to learn from other publications’ successes. Here we sit down with Fibromyalgia Aware to see how they do it.

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Approaching Multiple Platforms with Consistency

Not everyone succeeds: according to a survey by Accenture, 78% of customers have a fragmented experience with brands as they move across channels. Using multiple platforms is a great tool for connecting with and building an eager audience. According to a survey jointly supported by Nxtbook Media and Folio: magazine*, the top three reasons for looking to online communities for target audiences include.....

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Tips to Design the Next Sensational Digital Edition

There tends to be a visceral reaction to the word “sensational,” and often it’s not a positive one. The word’s connection to “sensationalism” found in media brings the connotation down: stories about talking dogs, unconfirmed accounts, and inflammatory coverage leads some to connect “sensational” to shock and dishonesty.

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Me? Design Pretty? Never.

Interactive Media Designer at Nxtbook Media, Terri Shadle, believes that designing things with purpose and meaning far outweighs anything cosmetic. Here's how Nxtbook keeps their designers focusing on what matters...

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3 Principles to Multi-Platform Publishing

We are living in a content junkie’s dream. Anywhere he or she goes, there is instant access to all kinds of content, summoned with a quick search and tap of the finger. At this point, we get irritated when we can’t have access to content and feel scandalized when we feel it’s being withheld.

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Online Communities as a Key Strategy for Associations and Brands

Online communities have moved from being a social strategy to a full business strategy as business leaders are starting to understand the high-level impact a connected audience can have on their company’s success. Harley-Davidson is a perfect example of this.

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Google's Update Doesn't Spell Doom

There’s something exciting about mashing “Armageddon” and just about any other word. We’ve witnessed this recently with the heavy snowfalls of winter, prompting newscasters to report a “snowmageddon” in some areas. The practice has resurfaced this week with a “mobilegeddon” caused by Google’s search algorithm update this week.

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7 Website Mistakes too Painful to Ignore

In the United States, 89% of consumers expect businesses to have a website, regardless of size or industry. But as any marketer will tell you, even in the Business-to-Business space, it isn’t enough to just have a website.

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Giving New Framework to Old Metrics

Anyone who is in charge of content should be obsessed with metrics. The problem is, the industry as a whole can’t decide which metrics matter.

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Overcoming Boundaries to Subscription and Revenue Growth

Creating the best subscription plan for any content provider is a tall order: publishers have to juggle offering the content readers want on the devices and channels readers want to use, in the format readers prefer, at a price readers are willing to pay.

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Making the Decision About Native Advertising

Traditional ads and sponsorships, including full-page ads and IAB banner positions, have fallen short on delivering on either side of the scale. So now publishers are looking to native advertising as a possible solution, albeit with mixed feelings.

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MIA Connections Makes a Huge Impact in Travel Industry

The travel industry has come to embrace the value technology brings in keeping a connection with frequent travelers. But most of these efforts focus on engaging customers before or after the act of travel...

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Flipboard is Your Personal Magazine

With the world's best sources organized into thousands of topics, it's a single place to follow the stories and people that matter to you.

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It’s Probably Time to Figure Out Your Mobile Strategy

Essentially, what you’re seeing is that the amount of money spent on print is disproportionately high compared to the amount of money spent on mobile, relative to the time people spend on each. That said, whether or not this graph means anything to you depends on who you are...

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5 Myths Holding You Back from Success with Video

If video isn’t the present of content marketing and publishing, it’s certainly the future. On a consumer level, videos have become so prolific, they’re an expected part of daily life. Our modern phones have become video cameras, editors, and uploading devices.

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Learn From Industry Leaders with Folio: 100 Awards

With the 100 Awards, Folio: seeks to honor the most innovative and influential people in the magazine industry. Folio: sought out the ground-breakers, the entrepreneurial thinkers, and the disrupters in an industry that ranges from Business-to-Business publications to Business-to-Consumer, trade magazines to pop culture.

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Time Spent Ad Measurements: Finding Scarcity in Advertising

It seems appropriate that just days after the banner ad turns 20 that Ad World turns its attention to the complete subversion of the click-through: time spent ad measurement is starting to get some traction.

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Is it SEO or SEM?

Being in the website-building business (among other things) we often get questions about how we’re building SEO into our sites. It makes sense: our clients want to be sure that once their new site is live, their target audience will be able to find them. The only problem is...

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Making Responsive Design Their Own

In the eternal struggle between, “Should I have a website, or should I have a digital edition?” the experts like to debate points on trackability, mobile friendliness, content delivery, user experience and content consumer expectation.

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Welcome to Nxtbook Media

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Transitioning To A Responsive Design

What happens when the magazine that covers the industry chooses the newest platform in the industry? Find out at the Big Bang. This year, FOLIO Magazine adopted Nxtbook Media’s Ubiquity platform, the first responsive design product in digital edition history. With no zooming and new revenue generation opportunities, the possibilities were limitless. Learn about the

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Nxtbook Media

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  • Lancaster, PA 17602

Print and Digital Living in Harmony

Can print and digital publications live in harmony? We think so. Learn why it's important to create a digital experience that is different than print and how it applies to your overall digital program.

Read More

Three Email Metrics That Publishers Should Track

Want to be an email expert?  There’s some analytics that you should be paying attention to.

Read More

Three Benefits Digital Publications Have Over Websites

Should I have a website or a digital publication? Let's take a look at the benefits of a digital publication.

Read More

A Look Inside the Digital Media Strategies of LeisureMedia360

This month we are sitting down with Jeff Wood, of LeisureMedia360,

Read More

4 Steps to Figuring Out ROI on Digital Content

Whether you’re a publisher looking to drive subscriptions, an association with goals of increasing membership, or an enterprise selling a product, knowing ROI of your campaigns can help you to be more efficient and successful.

Read More
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